About Export Playbook
Export Playbook is a platform designed for thoughtful business founders ready to enter the Nordic region with confidence and cultural intelligence.
Born from lived experience – not corporate theory – it offers a calm, strategic path into Denmark, Sweden, and Norway, with curated local partners and insights you won’t find online.
We combine Scandinavian minimalism with quiet precision, giving you real access to people who know the terrain, so you can build meaningful, lasting business relationships across Northern Europe.
Why Export Playbook?
A refined pathway into the Nordic markets, built from real-world experience, not theory.
Step-by-step guidance designed for international B2B companies ready to enter Denmark, Sweden, or Norway with clarity and cultural sensitivity.
Direct access to trusted local partners – including market analysts, sales agents, and quiet experts you won’t find on Google.
Accelerated traction – thanks to warm introductions and locally validated strategies.
Insider intelligence – including how Scandinavian consultants price, pitch, and grow.
Export Playbook helps you bridge the cultural gap – so your business doesn’t just launch, it lands.
Who We Help
I work with thoughtful global clients who are drawn to Scandinavian culture and values
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Established brands wanting to enter Nordic retail or influencer circles
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Home/interior design companies inspired by Scandinavian minimalism
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Brands wanting to create a “Nordic edition” or pop-up experience
About Victoria
I’m Victoria, an Estonian-born, Scandinavia-based cultural consultant, connector, and mother of two girls.
With a background in global export strategy and Nordic brand values, I now help others build meaningful, cross-cultural connections, especially between the Nordics and East Asia, where I see deep shared values: humility, harmony, calm strength, and respect for beauty in simplicity.
I’m fluent in English, Estonian, Danish, Norwegian, and speak some Finnish, Spanish, and Korean.
But more importantly, I speak the languages of nuance, restraint, and trust.
If you’re building something refined – a life, a business, a bridge between cultures – I’d be honored to be part of it.
Founder of Mental Vacation Hub.
