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Leila Haugas

Brand Growth & Global Market Expansion Expert

Leila Haugas - Global branding and export expert

About Leila Haugas

With over 14 years of international experience in branding, export, and business development, Leila Haugas helps companies scale globally through strategic branding, export solutions, and market expansion.

As Co-Founder of EYBA, she connects brands with new opportunities worldwide, bridging markets across Europe, Asia, and the Americas.

Expertise

  • Brand Development & Market Positioning – Building strong brand identities for international success.

  • Export Strategy & Business Expansion – Helping businesses enter and scale in new global markets.

  • B2B Marketing & Sales Communication – Crafting effective messaging and sales strategies for growth.

  • Trade Show & Event Management – Led 50+ global trade shows and 30+ webinars across US, Europe, and Asia.

  • Mentorship & Consulting – Supporting companies with practical strategies for international scaling.

Key Achievements

  • Co-founded EYBA, driving branding and global market expansion strategies.

  • Advised and mentored international clients including Mikskaar, Nurme Looduskosmeetika, All-en Boutique (Taiwan), T&S Co. Ltd (Japan), and Wiera Natural.

  • Expanded market presence across US, Latin America, Europe, Middle East, North Africa, South-East Asia, China, Taiwan, and Japan.

  • Strengthened brand identity and export growth strategies for FMCG and creative industry companies.

Why It Matters for You

Leila combines hands-on trade show leadership with strategic export expertise.

From brand creation to scaling across continents, her practical insights and global network ensure that companies can accelerate international growth with confidence.

Exclusive Access Through Membership

Leila Haugas is part of the Export Playbook Expert Network.


Her insights into branding, export, and global expansion are available exclusively through our courses and membership.

Get Access

Additional Information:

Watch Leila’s interview with Export Playbook, where she shares her journey and insights on global branding and export growth.

Find more expert interviews on the Export Playbook YouTube Channel, subscribe here: Export Playbook YouTube