Marie Louise Rødbro Bækdal
Go-to-Market Strategist & FMCG Growth Advisor in Denmark
About Marie Louise
With over 20 years of leadership in FMCG, retail, and strategic consulting, Marie Louise Rødbro Bækdal is a trusted advisor for companies aiming to grow and innovate.
As the founder of MLRB, she provides strategic sparring, interim management, and advisory board services.
Her expertise spans go-to-market strategies, value propositions, and digital transformation, making her a sought-after advisor for both startups and established brands.
Expertise
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Go-to-Market Strategy – Designing and executing launch and growth strategies for new and existing products.
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Business Development & Sales Leadership – Driving revenue growth through effective sales operations and customer engagement.
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Strategic Advisory & Interim Management – Guiding companies through transformation, growth, and board-level decision-making.
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FMCG & Retail Insights – Deep experience across coffee, beverages, personal care, spirits, and gaming industries.
Key Achievements
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Advised Nordifakt ApS on strategic positioning and facilitated an advisory board for continued growth.
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Developed global sales strategy for ROEQ ApS, optimizing lead generation and sales automation.
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Transformed sales excellence for JDE Peet’s Coffee, supporting its IPO at Amsterdam Euronext.
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Ensured successful FMCG product launches at Conaxess Trade, managing P&L and retail partnerships.
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Held senior leadership roles at Danske Spil, Carlsberg Group, and Regus, driving both sales and marketing innovation.
Why It Matters for You
Marie Louise brings a rare blend of corporate leadership and entrepreneurial advisory.
From launching FMCG products in highly competitive markets to reshaping sales teams into high-performing units, her expertise ensures companies can scale effectively and sustainably.
Exclusive Access Through Membership
Marie Louise Bækdal is part of the Export Playbook Expert Network.
Her insights into go-to-market strategies, FMCG growth, and sales optimization are available exclusively through our courses and membership.
Additional Information:
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Website: www.mlrb.dk
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LinkedIn: Marie Louise Rødbro Bækdal
