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Elias Peterle

Market Entry & Business Expansion Expert in Korea

Elias Peterle - korea market entry expert

About Elias Peterle

With more than 16 years of hands-on experience in Korea and Asia, Elias Peterle is a trusted advisor for international companies navigating complex market entry challenges.

As Representative Director of Nowak & Partner, he provides turnkey solutions for foreign businesses entering South Korea – from executive recruitment and leadership setup to M&A negotiations and business localization.

His practical approach minimizes the steep “Korea apprenticeship” and accelerates success for global firms.

Expertise

  • Market Entry & Expansion – Tailored strategies and end-to-end support for international companies entering Korea.

  • M&A & Joint Ventures – Negotiating and structuring agreements with Korean counterparts.

  • Executive Headhunting & Leadership Recruitment – Finding and securing top-level talent to drive business success.

  • Project Management & Localization – Managing commercial, technical, and legal operations across industries.

  • Strategic Advisory – Helping global firms adapt to and thrive within Korean business culture.

Key Achievements

  • Successfully established and liquidated multiple joint ventures and special-purpose companies in Korea.

  • Led multi-million Euro renewable energy and industrial projects across Korea and Southeast Asia.

  • Provided executive search and leadership recruitment for foreign companies entering Korea.

  • Guided international clients through Korea’s unique business culture, ensuring faster integration and reduced risk.

Why It Matters for You

Korea offers immense opportunities, but also unique cultural and operational challenges.

Elias combines local expertise with an international perspective, ensuring that global companies expand smoothly while avoiding costly mistakes.

From M&A negotiations to executive hiring, his guidance creates measurable long-term value.

Exclusive Access Through Membership

Elias Peterle is part of the Export Playbook Expert Network.

His expertise in Korean market entry, M&A, and executive leadership recruitment is available exclusively through our courses and membership.

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